GRACO DEBUTS THREE NEW INNOVATIVE PRODUCTS

Introducing Graco's First Jogger, the Versatile Graco Modes Click Connect Travel System and the All-New Glider Family of Swings

Atlanta – Feb. 19, 2013 – Graco®, one of the most widely recognized names in baby gear, is adding three innovative new products to its trusted portfolio. The FastAction™ Fold Jogger Click Connect™ is Graco's first entry into the jogging stroller category. This year the brand also releases two striking new innovations with the Graco® Modes™ Click Connect™ travel system and the first ever Glider family of swings. Each product represents thoughtful innovations inspired by consumer insights designed to enhance joy and ease for parents and their little ones.

"The introduction of Graco's first jogger and a versatile 3-in-1 stroller helps complete our already robust offering of strollers to fit every lifestyle," said Jim Poppens, Vice President of Marketing of Baby & Parenting business segment. "As the pioneer of the very first automatic baby swing back in 1955, Graco is proud to innovate the swing category once again as the first to introduce the soothing gliding motion into swings."

While jogging strollers tend to be cumbersome and impractical for everyday use, the FastAction Fold Jogger Click Connect combines the comfort and convenience of a traditional stroller with the performance and maneuverability of an all-terrain jogger. It's the ultimate crossover stroller and the only stroller active parents may ever need. It's a unique addition to the jogging category – it's extremely lightweight and represents a full-featured jogger at an affordable price (MSRP $179.99 and $299.99 as a travel system). Part of Graco's beloved FastAction™ Fold family of strollers, it features a one-second, single-step fold that automatically locks the stroller and makes it self-standing when folded. With a lockable front swivel wheel, the Fast Action Fold Jogger Click Connect can easily transition from strolling to jogging and is perfect as an everyday stroller. Plus, it comes with an extra-large storage basket, trays for parent and baby, a smartphone cradle and reflectors for low-light visibility. Parents can pair this stroller with any Graco SnugRide® Click Connect™ infant car seat to create a travel system. With a one-step audible "click," the infant car seat attaches to the stroller, so parents can move baby straight from the car to the stroller.

Parents are often faced with the need to purchase multiple strollers to fit their growing child. The Graco Modes Click Connect travel system is three strollers in one – offering the versatility and value of an infant car seat carrier, an infant stroller and a toddler stroller, something that makes it unique in the category. While many travel systems function as both an infant and toddler stroller, the Graco Modes Click Connect transforms into a lightweight infant car seat carrier that offers the convenience of a carrier for the infant car seat with the portability of a stroller frame. In "big kid" mode, the child tray removes so your independent toddler can easily climb into the stroller. Paired with the new SnugRide® Click Connect™ 35 infant car seat, Graco's new lightweight stroller offers 10 riding options for infants as they grow to be toddlers.* In each "mode," the stroller seat is reversible so baby can face mom and dad or the rest of the world. The Graco Modes Click Connect stroller is designed for baby's comfort as well with a 3-position reclining seat that lies flat and converts into an infant carriage, 3-position adjustable leg rest for added support and a convertible 3- or 5-point harness to help keep baby secure. The stroller features a lockable single front swivel wheel for improved maneuverability and a one-hand, standing fold with automatic storage latch makes it easy for parents on-the-go.

Inspired by a motion moms and babies know so well—the gentle back and forth motion of the much-loved nursery glider rocker—the Graco Glider family of swings aims to reinvent the swing category through the first introduction of the gliding motion into a baby swing. Glider swings soothe baby with their gentle gliding motion, which echoes the natural motion mom uses when cuddling and comforting baby in a nursery glider. Graco's Glider family of swings offers parents several options from which to choose – from a lightweight Glider Petite™ to the 2-in-1 Glider Elite™, and several versions in between. The full-size Glider Elite and Glider™ LX boast ingenious frame designs that use 40 percent less space than other leading full-size swings, giving parents more space. Additional feature options include a 3-position recline, customizable vibration and swing speed, nature sounds and melodies. Mom and dad will also love the security of the 5-point harness and the lightweight, portable frames for flexibility to move around the house while keeping baby comfy and close-by.

These products are now available nationwide at select retailers. Visit Gracobaby.com to learn more.

About Graco Graco, part of Newell Rubbermaid's global portfolio of leading brands, is an innovator of baby and children's products that provides solutions to help parents make smart choices while taking care of their little ones. For more than 60 years, Graco has built trusted, quality and helpful products including car seats, strollers, travel systems, swings, highchairs, playards and nursery care essentials.

Contact:
Ashley Mowrey
Newell Rubbermaid
770-418-7268
ashley.mowrey@newellco.com

Jacqueline Cox
Zeno Group
212-299-3970
jaqueline.cox@zenogroup.com


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*Up to 50 lbs.

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